In the current challenging stock market environment, where fear and uncertainty dominate investor sentiment, the commerce sector has not been spared. Even MOSHI, widely regarded as one of the top performers in the commerce sector, share price decline by 20% YTD. However, such a downturn may present a compelling investment opportunity. Historically, periods of crisis and market pessimism have often proven to be the best times to identify undervalued assets with strong fundamentals. MOSHI, with its robust operational performance, strategic growth initiatives, and market leadership, stands out as a potential gem poised for recovery and long-term growth. We initiated a BUY for MOSHI with a TP of THB55, 2025E P/E of 27x, which aligns with its historical average. This valuation reflects MOSHI's exceptional management quality, its ability to adapt swiftly to market changes, and its consistent edge over competitors..